Permanent Hair Dye

Experience long-lasting, luminous colour that stays vibrant for weeks. Direct from the salon with the latest on-trend shades for a fashionable finish. Built-in hi-shine elixir for a radiant gloss and a colour-extending conditioner to maintain tone between dyeing sessions.

Agebeautiful Jet Black is a permanent Liqui-Crème color designed for aging hair, delivering salon-quality results at home. Enriched with Biotin, Melanin, Keratin Peptide and Silk Protein to support fullness, shine and healthier-looking, comfortable color with lasting conditioning.

Experience bold Vibrant Red with a nourishing, lasting shine. This long-lasting permanent formula delivers smooth, even coverage and a salon-quality finish at home. Safe, conditioning blend protects hair while coloring for a confident, fade-resistant result.

Experience vibrant, younger-looking color with every wash. This ammonia-free 3-in-1 formula colors, cleanses, and conditions while nourishing with natural botanicals. Easy at-home use, covers grays in minutes, suitable for all hair types and genders, with long-lasting shade options.

Long-lasting black shade for a bold look with 100% grey coverage. Multidimensional color depth adds brightness, while bonding support protects hair during processing. Easy at-home application delivers salon-grade, shiny results with a rich, lasting tone.

Experience a rich, natural-looking burgundy shade that enhances your natural color. Easy at-home coloring with long-lasting, fade-resistant tones. Offers 100% grey coverage for a seamless finish, plus conditioning care for healthy, glossy hair, with a pleasant fragrance.

Achieve a natural, radiant shade with 6.5G Natural Lightest Golden Brown. This multi-tonal color provides depth and 100% grey coverage, while a CC cream smooths and finishes for true-to-life color in all lighting.