Wella Professionals

ColorCharm Permanent Cream Toner neutralizes brass with up to 90% less breakage. Features 8 new shades—4 icy blondes and 4 pastel enhancing tones. Free of gluten, phthalates, parabens, and animal-derived ingredients. Delivers even tone from roots to ends on blonde hair.

Professional-grade powder bleach for salon use, delivering reliable blonding with a fast-acting, controlled lift. Suitable for all hair types and lengths when applied by a professional, this easy-to-mix lightener supports precise timing and consistent, high-quality color results.

Experience salon-grade lightening with Color Charm Powder Lightener by Wella for unisex use. Fast, even lift with a smooth, damage-conscious formula that makes color development predictable. Easy to mix and apply for on-scalp or off-scalp techniques, delivering bright, professional results.

Magma by Blondor Pigmented Lightener offers one-step lifting and toning for bold color from root to ends. This pigmented formula adds fade-resistant tone as it lifts, suitable for foils or freehand techniques with professional, salon-grade results.